Basically, that means we'll use your information to produce and send you nice things that you have asked and paid us to do. We'll only send you emails to communicate about your order or, with your permission, to keep you up to date with new products and developments.
We won't give your information to anyone else other than when we absolutely need to in order to do what you've asked us to; so only people like paypal (for processing your payment) and our delivery companies will ever get even near the details you give us.
We won't keep any personal details on you for more than a year, unless you've opted in to our e-mail list, and then we'll only keep your name and e-mail address.
And that's it! If we find we need to update this "policy" then, of course, we will.
However if you have any concerns, then drop us a line and we'll talk about it.